Autoplacer
10th Anniversary
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Type:Identity, Illustration, Letters, Music, Poster, Lettering, Logo
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Year:
2019
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Client:
Autoplacer, CA2M Museum
Autoplacer is an independent collective based in Madrid whose aim is to defend and promote music self-publishing in Madrid, becoming one of the most authentic platforms in the underground music scene of the city. Their principal channel is the curating, design, production and communication of the Autoplacer Festival, held yearly at CA2M Museum.
Looking for an extreme alternative aesthetic the design process for this project was based on a non-stop lettering improvisation, in which the identity of the festival was in constant change. Embodying the experimental nature of the collective, the pieces that emerged reflects an ironic and uneasy visual territory. A contemporary graphic detritus of joy and weirdness.
For its 10th anniversary the festival was composed of a morning stage at the entrance of the museum, a main stage on the rooftop filled with stands with editorial projects and a dance floor in the basement.
Related project:
Autoplacer Identity