3 en Rama
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Type:Identity, Letters, Lettering, Logo, Packaging
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Year:
2019
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Client:
Lustau
3 en Rama is the only wine range that offers three ‘En Rama’ wines, one from each of the three towns in the Sherry Triangle: Jerez de la Frontera, El Puerto de Santa María, and Sanlúcar de Barrameda.
‘En Rama’ is a type of unfiltered sherry wine, and consequently, the label design emerged from extensive research on old ‘Fino’ wine labels. The design aimed to capture its raw essence and apply those typographic styles to contemporary graphic codes. The custom lettering and typography were exclusively created for this project, drawing inspiration from the typographic culture of early 20th-century sherry wine labels.
The result is a revitalization of all that authenticity in the graphic wine elements into a new, fresh, and bold brand label for one of the best sherry wine ranges in the market.
This project was designed by Luis Vassallo at 3TG Studio.
