Teatro de
la Abadía

Type:

Identity, Logo
Year:

2014–2015

As part of the complete design for the 2014-2015 season of La Abadía Theater at 3TG Studio, Luis Vassallo was responsible for the creativity behind some of the identities and graphic pieces that were created during the season and for ensuring the consistency of the entire graphic system.

In addition to the main La Abadía season identity, it’s worth highlighting the 20th-anniversary logo and the identities of the parallel festivals Abadía Abierta and Cities on Stage.

All these identities were designed with the aim of creating a flexible yet consistent graphic system to meet all of the theater’s communication needs. From the functionality of patio signage to the playfulness of Christmas greetings. From the more institutional side of their anniversary to the joy of its celebration.

This project was designed at 3TG Studio.

luis-vassallo-la-abadia-teatro-temporada-01 — 20th anniversary of Teatro de la Abadía

luis-vassallo-la-abadia-teatro-temporada-02 — Anniversary full logotype

luis-vassallo-la-abadia-teatro-temporada-03 — Identities for parallel festivals held at La Abadía Theater during 2014–2015 season

luis-vassallo-la-abadia-teatro-temporada-04 — Logotype for 2014–2015 season of La Abadía Theater

luis-vassallo-la-abadia-teatro-temporada-05 — Banners

luis-vassallo-la-abadia-teatro-temporada-06 — Season passes

luis-vassallo-la-abadia-teatro-temporada-07 — Christmas greeting

luis-vassallo-la-abadia-teatro-temporada-08 — Signage banners

luis-vassallo-la-abadia-teatro-temporada-09 — Season, and information posters

luis-vassallo-la-abadia-teatro-temporada-10 — Full season programme and open house poster

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Teatro de la Abadía

Teatro de
la Abadía