Orbea
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Type:Identity, Letters, Logo
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Year:
2012
As part of a global rebranding project for Orbea, a company specialized in the manufacture of bicycles and technical equipment with a strong emphasis on innovation, the Mondragón Group entrusted 3TG Studio with the redesign. The project included not only the redesign of the logo-mark but also the creation of an entirely new visual communication system.
Luis Vassallo, as part of 3TG Studio, was responsible for various sections of this project. On one hand, he conducted a formal analysis and diagnosis of the old brand, revealing typographic inconsistencies and redrawing all glyphs to achieve excellence in aesthetics and greater legibility.
On the other hand, within the brand book, he created and detailed a graphic system, establishing typographic hierarchies and basic grids to cover the entire range of products.
