Cuidado Diseño

As part of Madrid Design Fest 2019, the exhibition Cuidado Diseño compiles a significant collective showcase curated by Macarena Navarro-Reverter, featuring some of the finest craft projects from across Spain.

The exhibition design, rather than serving as a neutral container, aims to be an expressive element within the exhibition. It creates a distinctive visual language that, on one hand, assists in navigating a a dark and highly fragmented exhibition space and, on the other, helps unify the inherent diversity that accompanies any collective exhibition, consolidating an identity that brings together the various craftsmanship projects through exhibition graphic design.

This project was designed by Luis Vassallo at 3TG Studio.