Semana del libro 

de Usuera

This fold-out was designed for 2019 Usera Book Week, one of the most representative districts of Madrid. To celebrate the culture and advocate for its proper implementation in all neighborhoods of the district, the Usera Book Week organizes dozens of activities. Readings, children’s theater, screenings, storytelling, book presentations, street-markets, talks, historical itineraries…

All of these activities, carried out in both public spaces and neighborhood associations, aim to nurture a network that strengthens the cultural fabric of all neighborhoods in Usera.

The design of the fold-out was conceived with a dual purpose: on one hand, a poster to promote and signal the events, and at the same time, a foldable piece that is easy to carry and contains the complete program of activities.

This project was designed by Luis Vassallo at 3TG Studio.